A couple of months ago I did some googling on summer houses for the garden, and after that all the adverts at the head of Ebid were about garden buildings.
Now I am in Mexico after a spot of work in California and all the adverts are in Spanish.
Targetted adverts is all very well but it is not very well targetted. I am not going to buy a second summer house, or respond to adverts in Spanish. More like Bart Simpson in charge at Google.