Hi
Would it be possible to have a shorter store address? If printing business cards and promotional material etc it is a long name to type in and I think people would be more likely to type in the address to check it out if the address was shorter. eg mine is
http://uk.four.ebid.net/stores/ToyCrazy - couldn't we have something shorter and more easy to remember like
www.ebidstores.net/ToyCrazy
Also with the links to recommend new members for buddy points. It is a long link to type in and if it is on printed material, I think people are more likely to just go into the main site than type in your link. Could you have a referral box in the sign up page, so you could type in the referrer's user name instead?