Well done Simon
The advice you have rec'd on this thread basically sums up the business plan I opted to follow. You don't say what your market is ...... mine's football programmes where the e-bid market is pretty small at the moment but as you will notice in the Kitchen Table - e-bid is (by all indications) beginning to accellerate (hopefully) in all directions.
e-mailing your existing customers with e-bid incentives (not hard when you can knock off a few % points on here with the lower fees) is essential once you've got a few things on the shelf.
If you're market is one of the smaller e-bid ones don't forget you can have up to five stores - so making one an 'attic clear out' or something similar will hopefully get you seeing the e-bid selling process from start to finish pretty soon as well as kick starting your feed back over here.
Then it's 'just' a case of joining the rest of us promoting e-bid in any way you can for the benefit of the community as a whole.
The very best of luck to you
Mark