Scottsass, Ettore & King, Perry - Olivetti 'Valentine' typewriter - postcard

Art Postcard
• Work of art title: Olivetti 'Valentine' typewriter
• Artist (if known): designed by Ettore Sottass & Perry King jr, 1969
• Media or other details:  design object
• Publisher / Gallery: Benedikt Taschen
• Postally used:  no
• Stamp & postmark details (if relevant): na
• Size: modern (slighthly larger)
• Notes & condition details:

NOTES:

Size: 'Modern' is usually around 6in x 4in / 'Old Standard' is usually around 5 1/2in x 3 1/2in. Larger sizes mentioned, but if you need to know the exact size please ask.

All postcards are not totally new and are pre-owned. It's inevitable that older cards may show signs of ageing and use, particularly sent through the post. Any faults other than normal ageing are noted.

Stock No.: A370

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Postage & Packing:

UK (incl. IOM, CI & BFPO): 99p

Europe: GBP 1.60

Rest of world (inc. USA etc): GBP 2.75

No additional charges for more than one postcard. You can buy as many postcards from me as you like and you will just pay the fee above once. (If buying postcards with other things such as books, please contact or wait for invoice before paying).

Payment Methods:

UK - PayPal, Cheque (from UK bank) or postal order

Outside UK: PayPal only please (unless otherwise indicated).   NO non-UK currency checks or money orders (sorry).

NOTE: All postcards are sent in brand new stiffened envelopes which I have bought for the task. These are specially made to protect postcards and you may be able to re-use them. In addition there are other costs to sending so the above charge is not just for the stamp!

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Text from the free encyclopedia WIKIPEDIA may appear below to give a little background information:

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The company was founded as a typewriter manufacturer in 1908 in Ivrea, near Turin, by Camillo Olivetti. The firm was mainly developed by his son Adriano Olivetti. Olivetti opened its first overseas manufacturing plant in 1930, and its Divisumma electric calculator was launched in 1948. Olivetti produced Italy's first electronic computer, the transistorised Elea 9003, in 1959, and purchased the Underwood Typewriter Company that year. In 1964 the company sold its electronics division to the American company General Electric. It continued to develop new computing products on its own; one of these was Programma 101, the first commercially-produced personal computer.

Olivetti was famous for the attention it gave to design:

[A] preoccupation with design developed into a comprehensive corporate philosophy, which embraced everything from the shape of a space bar to the color scheme for an advertising poster.

�Jonathan Martin, International Directory of Company Histories

In 1952, the Museum of Modern Art held an exhibit titled ""Olivetti: Design in Industry""; today, many Olivetti products are still part of the museum's permanent collection. Another major show, mounted by the Mus�e des Arts D�coratifs in Paris in 1969, toured five other cities.^[1] Olivetti was also renowned for the caliber of the architects it engaged to design its factories and offices, including Le Corbusier, Louis Kahn, Gae Aulenti, Egon Eiermann, Figini-Pollini, Ignazio Gardella, BBPR, and many others.^[2]

From the 1940s to the 1960s, Olivetti industrial design was led by Marcello Nizzoli, responsible for the Lexicon 80 (1948) and the portable Lettera 22 (1950). Later, Mario Bellini and Ettore Sottsass directed design.^[3] Bellini designed the Programma 101 (1965), Divisumma 18 (1973) and Logos 68 (1973) calculators and the TCV-250 video display terminal (1966), among others. Sottsass designed the Tekne 3 typewriter (1958), Elea 9003 computer (1959), the Praxis 48 typewriter (1964), the Valentine portable typewriter (1969), and others. Michele De Lucchi designed the Art Jet 10 inkjet printer (1999) (winner of the Compasso d'Oro) and the Gioconda calculator (2001).^[4] During the 1970s Olivetti manufactured and sold two ranges of minicomputers. The 'A' series started with the typewriter-sized A4 through to the large A8, and the desk-sized DE500 and DE700 series. George Sowden worked for Olivetti from 1970 until 1990, and designed their first desktop computer, Olivetti L1, in 1978 (following ergonomic research lasting two years). In 1991, Sowden won the prestigious ADI Compasso d'Oro Award for the design of the Olivetti fax OFX420.

Olivetti paid attention to more than the importance of product design; graphic and architectural design were also considered pivotal to the company. Giovanni Pintori was hired by Adriano Olivetti in 1936 to work in the publicity department. Pintori was the creator of the Olivetti logo and many promotional posters used to advertise the company and its products.

type=printed postcards

theme=artists signed

sub-theme=design

number of items=single

period=1945 - present

postage condition=unposted