Marketing .... Pride & Ferrell

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  • Condition : New
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  • ID# : 76700065
  • Quantity : 1 item
  • Views : 213
  • Location : United Kingdom uk flag
  • Seller : mikeupd (+15)  
  • Barcode : 9780395369388
  • Start : Tue 25 Sep 2012 15:29:19 (BST)
  • Close : Run Until Sold
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Seller's Description

Heavy book.

Standard Undergraduate text.

Owners name & date on flyleaf.

Front cover NOT as per 'stock photo'

 

 

 

 

Listing Information

Listing TypeFree Listing
Listing ID#76700065
Start TimeTue 25 Sep 2012 15:29:19 (BST)
Close TimeRun Until Sold
Starting BidFixed Price (no bidding)
Item ConditionNew
Bids0
Views213
Dispatch TimeNot given
Quantity1
LocationUnited Kingdom
Auto ExtendNo
SubjectBusiness & Economics
Pre-Filled Information
9780395369388 - Marketing: Basic Concepts and Decisions
Stock Photo		 Title
Marketing: Basic Concepts and Decisions
ISBN
9780395369388		 Product Category
Books		 Format
Hardback
Author
William M. Pride, O.C. Ferrell		 Publisher
Houghton Mifflin		 RRP
Release Year
1989		 Edition
 Genre
Synopsis
In a field driven by change, instructors are steadfast about one remarkable text: Pride/Ferrells Marketingpreferred for its up-to-date, progressive content and an outstanding suite of supplements.To maximize the texts core strength, the authors have revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies. Over two-thirds of the citations in this edition come from sources published in 2000 and 2001. In addition, Pride and Ferrell prepare students for a competitive business environment by discussing topical issues such as customer relationship management, supply chain management, IT issues, the latest e-commerce models, and the downsizing of dot-coms.New! Net Sights boxes, one per chapter, highlight web sites that students can visit to follow up on concepts, companies, and issues introduced in the text.Carefully chosen colors draw attention to important points, and photosas well as advertisementsillustrate the real-world application of chapter concepts.New! Internet Exercise & Resources have been revised or replaced with new activities that prompt students to explore how real companies apply the theories covered in each chapter.Marketing comes in a flexible loose-leaf format packaged with the Real Deal UpGrade CD-ROM, and sells for considerably less than a standard hardcover text. --This text refers to an out of print or unavailable edition of this title.

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