Laufen, Switzerland - Ricola Marketing Building - postcard, 1999

• Postcard

   

• Picture / Image:  Ricola C office in Laufen 
• Publisher: 
• Postally used: no
• Stamp: n/a
• Postmark(s): n/a
• Sent to: n/a
• Notes / condition: 

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Image may be low res for illustrative purposes - if you need a higher definition image then please contact me and I may be able to send one. No cards have been trimmed (unless stated).

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NOTE: All postcards are sent in brand new stiffened envelopes which I have bought for the task. These are specially made to protect postcards and you may be able to re-use them. In addition there are other costs to sending so the above charge is not just for the stamp!

I will give a full refund if you are not fully satisfied with the postcard.

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Text from the free encyclopedia WIKIPEDIA may appear below to give a little background information (internal links may not  work) :

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Ricola Ltd./Ricola AG is a manufacturer of cough drops and breath mints in Switzerland. All their products include natural herbal ingredients, exclusively cultivated on Swiss soil without any use of pesticides, insecticides or herbicides.^[1][2] The head office of Ricola is located in Laufen, Basel-Country.^[3]

Ricola listed sales of 297.3 Million CHF (Swiss Francs) in (2012) and employs 400 workers. Around 200 independent produce companies in the surrounding area service Ricola. In order to obtain enough herbs for the production of its herbal drops, the firm contracts over 100 self-managed farms in the Valais, Emmental, Val Poschiavo and at the southern foot of the Jura Mountains, in central Switzerland, and in Ticino. Ricola is known for its commercials featuring Heidi (Ramona Pringle) depicting mountaineers shouting "Ri-co-la!" and blowing through a large Alphorn.

Ricola began in 1930 when Emil Wilhelm Richterich established Confiseriefabrik Richterich & Co. Laufen after the purchase of a small bakery in Laufen, just outside Basel. Under Richterich, the bakery specialized in confectionery such as “Fünfermocken," a sweet which was similar to caramel. In 1940 Richterich created Ricola's Swiss Herbal Sweet incorporating a blend of 13 herbs. In the 1950s the sweet became appreciated for its ability to be dissolved in boiling water, creating an aromatic herbal tea or tisane, which inspired Richterich to create a Ricola Herbal Tea a few years later.^[4]

In 1967, Emil Richterich and his sons Hans Peter and Alfred renamed the company Ricola, an abbreviation of Richterich & Compagnie Laufen. Export began in the 1970s, introducing Ricola's products to foreign markets. At the end of the decade, Ricola moved to a new purpose-built factory in the vicinity of Laufen, where its headquarters are still located.^[4]

In 1976, after extensive research on sugar-free confectionery, Ricola launched Switzerland’s first chewable, sugarless herbal sweet. Ricola first started to advertise its products on television in the 1980s, an era that saw increased awareness of the need for good dental hygiene, increasing the demand for sugar-free products such as the ones that Ricola offered. In 1988 the company started packaging their products in small boxes.^[4]

The company is now managed by Felix Richterich, son of Hans Peter and grandson of the founder. Today, Ricola exports to over 50 countries in Asia, North America and Europe.^[5]