UP THE FRONT 1972 Frankie Howerd, Bill Fraser Hermione Baddeley UK CAMPAIGN BOOK

Original British 14 inch x 11 inch 12 page illustrated Campaign Book for the 1972 Bob Kellett Comedy UP THE FRONT starring Frankie Howerd, Bill Fraser, Hermione Baddeley, Robert Coote, Lance Percival, Dora Bryan, Stanley Holloway, Zsa Zsa Gabor and Bob Hoskins.

Cover art by Arnaldo Putzu (1927 - 2012).
After studying art in Rome Arnaldo Putzu met poster artist Enrico de Seta in 1948 whilst doing illustration work in Milan. De Seta took him back to Rome to work at the heart of the booming post-war Italian film industry. In the early 1950s Putzu went freelance working for, among others, Augusto Favalli, a fine artist who had set up a commercial studio in 1946 employing several artists and collaborating with the production company Lux Film.
Around the same time John Davis of the Rank Organisation asked Eric Pulford, then creative head of Rank's Downton Advertising, to produce some special brochures for their Italian office. Pulford flew out to Rome and worked alongside Augusto Favalli and his team of artists. When Favalli died in 1969 some of the artists, including Putzu, moved to London to work with Pulford, whose expanding company by then was producing poster art for several major film companies.

The campaign book is in very good condition.