Warwick Castle & River Avon 1970s John Hinde

Postcard

 

• Picture / Image:  Warwick Castle & River Avon (Photo Joan Willis)
• Publisher:  John Hinde (No. 2SOA 18)
• Postally used:  no
• Stamp:  n/a
• Postmark(s): n/a
• Sent to:  n/a
• Notes & Key words:  John Hinde were a company that were closely associated with Butlins and these cards have become collectable since being popularised by photographer Martin Parr in some of his books.

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Postage & Packing:

UK (incl. IOM, CI & BFPO): 99p

Europe: £1.60

Rest of world (inc. USA etc): £2.75

No additional charges for more than one postcard. You can buy as many postcards from me as you like and you will just pay the fee above once. (If buying postcards with other things such as books, please contact or wait for invoice before paying).

Payment Methods:

UK - PayPal, Cheque (from UK bank) or postal order

Outside UK: PayPal or Google Checkout ONLY please.   NO non-UK currency checks or money orders (sorry).

NOTE: All postcards are sent in brand new stiffened envelopes which I have bought for the task. These are specially made to protect postcards and you may be able to re-use them. In addition there are other costs to sending so the above charge is not just for the stamp!

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Text from the free encyclopedia WIKIPEDIA may appear below to give a little background information:

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Warwick Castle (pronounced /'w?r?k/ ( listen) WORR-ik) is a medieval castle in Warwick, the county town of Warwickshire, England. It sits on a cliff overlooking a bend in the River Avon. Warwick Castle was built by William the Conqueror in 1068 within or adjacent to Anglo-Saxon burh of Warwick. It was used as a fortification until the early 17th century, when Sir Fulke Greville converted it to a country house. It was owned by the Greville family, who became earls of Warwick in 1759, until 1978

From 1088, the castle traditionally belonged to the Earl of Warwick, and it served as a symbol of his power. The castle was taken in 1153 by Henry of Anjou, later Henry II. It has been used to hold prisoners, including some from the Battle of Poitiers in the 14th century. Under the ownership of Richard Neville – also known as "Warwick the Kingmaker" – Warwick Castle was used in the 15th century to imprison the English king, Edward IV.

Since its construction in the 11th century, the castle has undergone structural changes with additions of towers and redesigned residential buildings. Originally a wooden motte-and-bailey, it was rebuilt in stone in the 12th century. During the Hundred Years War, the facade opposite the town was refortified, resulting in one of the most recognisable examples of 14th century military architecture.

In the 17th century the grounds were turned into a garden. Warwick Castle was purchased by The Tussauds Group in 1978 and opened as a tourist attraction. It is protected as a Scheduled Ancient Monument^[1] and a Grade I listed building.^[2]

Warwick Castle is situated on a sandstone bluff at a bend of the River Avon. The river, which runs below the castle on the east side, has eroded the rock the castle stands on, forming a cliff. The river and cliff form natural defences. The castle is in the town of Warwick; when construction began in 1068 four houses belonging to the Abbot of Coventry were demolished to provide room. The castle's position made it strategically important in safeguarding the Midlands against rebellion.^[3] During the 12th century, King Henry I was suspicious of Roger de Beaumont, 2nd Earl of Warwick. To counter the earl's influence, Henry bestowed Geoffrey de Clinton with a position of power rivalling that of the earl.^[4] The lands he was given included Kenilworth – a castle of comparative size, cost, and importance,^[5] and rebuilt in stone by Clinton^[6] – which is about 8 kilometres (5 mi) to the north. Warwick Castle is about 1.6 kilometres (1 mi) from Warwick railway station and less than 3.2 kilometres (2.0 mi) from junction 15 of the M40 motorway; it is also close to Birmingham International Airport.^[7]

John Wilfrid Hinde (1916-1998) was an English photographer whose idealistic and nostalgic style influenced the art of postcard photography and was widely known for his meticulously planned shoots.

Born in Somerset, England, his interest in colour photography arose during the 1940s. From the later half of the 1940s to the middle half of the 1950s, he entered the circus life, where he met his future wife. However, he soon returned to photography and, in 1956, he left the circus and founded John Hinde Ltd. in Dublin to produce and distribute his colour pictures of Ireland. Hinde's most famous work is that of the Butlin's Holiday Camps, in which he portrayed a welcoming and jubilant environment. In 1972, he sold his company in order to pursue his love of painting. The Irish Museum of Modern Art recognized his work with a retrospective in Dublin in 1993. In 1998, Hinde died in Dordogne, France. At the time of his death, millions of his postcards had been sold worldwide.

In 1916, Hinde was born in the town of Street in Somerset, England, in a close-knit Quaker community. He stuck to his Quaker values during the war by becoming a photographer for the civil defence forces instead of a soldier. Some of his photography was published in colour magazines and books, such as Of Cabbages and Kings, Citizens of War, and British Circus Life. His interest in photography would lead him to become an important pioneer in colour photographs.

Hinde briefly switched professions when he became a circus publicity manager in 1944. Here, he met his wife Antoina Falnoga, a trapeze artist who was part of the circus. In 1954, he and Antoina started their own traveling circus company in Ireland named “The John Hinde Show.” This venture quickly failed however and Hinde quit the circus business in 1956. He returned to his life as a photographer, and that same year, he founded John Hinde Ltd in Dublin.

While travelling with the circus for twelve years, and in the years after, he began to take colour photographs of the Irish countryside. During this time, Ireland was becoming a popular destination for tourists. Black and white postcards were favoured because it was felt that this method could better capture the romantic landscape of Ireland. Hinde, a colour photographer, tried to find a way in which he could achieve the same or better effect with the addition of colour, something that would set his pictures apart from all the others. He hoped to capture the vividness of the Irish countryside, as well as the imagination of his audience. With much thought, he came up with a method that blended Irish stereotypes (donkeys, red-headed children, etc) and the lush, seemingly endless, landscape with bright colours.

Hinde would sometimes enhance colours in his studio to get a desired effect. He was well known for setting up, or changing a scene so that it would fit his strict style. If he found something unpleasant or out of place in his pictures, he could simply cover it up or move it to get the best shot. So common was this practice that he kept a saw in the back of his car so that, if there happened to be an unsightly object in the view of his camera, he would chop down a nearby rhododendron bush and use it to conceal the eyesore. Needless to say, many rhododendron bushes appear in Hinde's Ireland postcards. This series of photographs was a huge success, not only with tourists, but also with the Irish people who enjoyed being reminded of the vibrant environment in which they lived.

From the late 1960s to the early 1970s, Hinde worked on his most widely known production: the Butlin Holiday Camps postcards. Billy Butlin had founded the camps as a place for working class people to go for vacation, complete with high excitement and low cost. Butlin hired Hinde to produce postcards that reflected the spirited and enjoyable environment found at his camps. By this time, Hinde worked more as an art director than an actual photographer, so he hired two German photographers, Elmar Ludwig and Edmund Nägele, and one British photographer, David Noble. They travelled to the different camps and set up the necessary lights and photography equipment, often taking a whole day to make them just right.

Hinde's pictures portrayed holiday makers taking advantage of all of the things Butlin's had to offer, having a grand old time in the process. The photographers used large format cameras and Ektachrome film to capture the optimistic tone that Butlin was looking for. Scenes from the postcards included people eating in lavishly decorated dining halls, large indoor swimming pools, themed bars, and amusement park rides. Actual holiday makers were used in the shots, but like the Ireland pictures, the sets were often added to in order to capture the energetic feeling of the setting. Hinde would often enhance certain colours later on so that the end result would be a lively, idealistic view of a Butlin vacation. The combination of the images of a fun-filled family vacation and the vivacious colour produced a nostalgic portrait for the masses.

Hinde's postcards were immensely popular, despite Hinde's view that the photographs held no artistic value. In 1972, he decided to sell his company to the Waterford Glass Group in order to pursue his love of landscape painting.

Even though Hinde never viewed his photographs with much reverence, the Irish Museum of Modern Art recognized his photographic works with a retrospective in Dublin in 1993. Since his death in 1998, exhibits of his photography have travelled all over the world and he proved to be the most successful postcard producer in the world. His works have also been compiled into books, including Hindesight, a collection of the Ireland postcards and Our Intent Is All For Your Delight, a collection of the Butlin's postcards.

Some of his postcards form the basis for an Irish 30 minute television programme called Cartai Phoist which picks 3 postcards per episode, and using a contemporary Irish artist/celebrity/tv personality, recreates the postcard by finding the original people (or their next-of-kin) and posing at the exact spot where the original postcard shot was taken. So far 18 episodes have been made, with more in the pipeline. These can be viewed on www.tg4.ie.